Play in The Past - Media Kit
For Collectors, restorers admirers and dreamers |
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Vintage Camper Trailers
The Vintage Camper Trailers Magazine has been available in print and digital formats since 2012.
The editors, Paul and Caroline Lacitinola have authored two nationally distributed books about the hobby.
They host several vintage trailer rallies with 100 to 250 vintage trailers, classic cars and bands and the VCT Boot Camp Learning Experience.
Print and Circulation
Social Media
Websites
Here, you want to answer the traditional “who are we?” “what we offer?” and “why should you care?” questions. Every business has a story or mission behind how they got started, and today, with the storytelling trend in marketing, it’s become popular for these businesses to share it. On top of being an opportunity to express your originality and jot down your mission statement, you’ll also want to list the hard facts: location, products/services, number of employees, etc. You certainly have a lot to say, but it’s important to keep this short and straightforward. The easier it is for someone to grasp the concept of your business, the more likely they are to write about it correctly.
Company stats and facts sheet: Provide the media with relevant data about your business and customers. This can be anything that is impactful, memorable and relevant: Your sales growth year over year, your amount of followers on social media, or the number of funding rounds you’ve achieved. It’s an opportunity to show how much you’ve grown, and why your brand matters in the industry.
Pro tip: For optimal visual impact, all this content can also be displayed as an infographic.
Quotes: Your quotes make it easier for the press to write about you and reference your opinion. These phrases should be inspiring and impactful, but also short and written in a personal way. If you are obtaining quotes from top management from within your business, make sure that they are used only with approval.
Biographies: Here you’ll tell the short story of the people behind your business, like the founders and top management, who are shaping it today. If you run a one-person show, an individual bio works too. Also include photos of each person in this section to help the press put a face to a name.
Link to your social accounts: Adding links to your Facebook, LinkedIn, Instagram, etc. is an added benefit for you. When the press cover your business, they’ll be able to easily share your social info thanks to this. It’s one more way to help you instill your PR efforts a step further.
Details about products and services: This is more than an overview. Here, you’ll want to clearly show what you’re offering your consumers. If you have multiple products and services, or a lot to say about each one of them, just make sure you’re not going off on a tangent. Decide what it is that you want to highlight in a clear description: price, size, materials, use, etc. It’s also important to give some context by adding a sentence about the benefits of each of your offerings.
If relevant, you can mention here that you’ll give out product samples so that the press can experience your products first hand. This is possible if you offer a physical product and it’s small enough and cost sufficient to send out freebees.
Finally, you should update this every once in a while to keep the information fresh.
High quality media: Photos and videos are both eye-catching design elements. The press will use them across multiple
The Vintage Camper Trailers Magazine has been available in print and digital formats since 2012.
The editors, Paul and Caroline Lacitinola have authored two nationally distributed books about the hobby.
They host several vintage trailer rallies with 100 to 250 vintage trailers, classic cars and bands and the VCT Boot Camp Learning Experience.
Print and Circulation
Social Media
Websites
Here, you want to answer the traditional “who are we?” “what we offer?” and “why should you care?” questions. Every business has a story or mission behind how they got started, and today, with the storytelling trend in marketing, it’s become popular for these businesses to share it. On top of being an opportunity to express your originality and jot down your mission statement, you’ll also want to list the hard facts: location, products/services, number of employees, etc. You certainly have a lot to say, but it’s important to keep this short and straightforward. The easier it is for someone to grasp the concept of your business, the more likely they are to write about it correctly.
Company stats and facts sheet: Provide the media with relevant data about your business and customers. This can be anything that is impactful, memorable and relevant: Your sales growth year over year, your amount of followers on social media, or the number of funding rounds you’ve achieved. It’s an opportunity to show how much you’ve grown, and why your brand matters in the industry.
Pro tip: For optimal visual impact, all this content can also be displayed as an infographic.
Quotes: Your quotes make it easier for the press to write about you and reference your opinion. These phrases should be inspiring and impactful, but also short and written in a personal way. If you are obtaining quotes from top management from within your business, make sure that they are used only with approval.
Biographies: Here you’ll tell the short story of the people behind your business, like the founders and top management, who are shaping it today. If you run a one-person show, an individual bio works too. Also include photos of each person in this section to help the press put a face to a name.
Link to your social accounts: Adding links to your Facebook, LinkedIn, Instagram, etc. is an added benefit for you. When the press cover your business, they’ll be able to easily share your social info thanks to this. It’s one more way to help you instill your PR efforts a step further.
Details about products and services: This is more than an overview. Here, you’ll want to clearly show what you’re offering your consumers. If you have multiple products and services, or a lot to say about each one of them, just make sure you’re not going off on a tangent. Decide what it is that you want to highlight in a clear description: price, size, materials, use, etc. It’s also important to give some context by adding a sentence about the benefits of each of your offerings.
If relevant, you can mention here that you’ll give out product samples so that the press can experience your products first hand. This is possible if you offer a physical product and it’s small enough and cost sufficient to send out freebees.
Finally, you should update this every once in a while to keep the information fresh.
High quality media: Photos and videos are both eye-catching design elements. The press will use them across multiple